With an affluence of 250,000 visitors the Foire de Châlons was a real success. The VIVESCIA Village welcomed some 70,000 visitors.

Christophe Büren, President of the VIVESCIA group, and several political figures also honored the event with their presence. These meetings provided an opportunity to strengthen ties with the local community and discuss the challenges facing the brewing sector.

 

On the Malteurop side, our stand presented the malting and brewing process in a fun and interactive way, allowing visitors to discover the secrets of beer-making. With animated demonstrations and clear explanations, everyone was able to understand the key stages that transform barley grain into beer.

A quiz on “The 15 Secrets of Malt” also punctuated the fair! Families were able to have fun while learning fascinating facts about malting, and hops on the cake, they left with gifts! 🎁🎉

 

Thanks to everyone who came to visit us, and see you next year for new farming and brewing adventures!