Its been 8 years since the last WBC, so the congress returned with a ‘bang’ bringing together agriculture, malting and brewing professionals from around the globe. It was an opportunity for Malteurop to showcase its industry leadership, share knowledge and forge strategic partnerships.

Malteurop, one of only two sponsors of the event in the malt industry, made its presence clear with a popular stand, managed by the North American sales team of Christopher Seitz, Jen Zimmerman and Dustin Craft. An opportunity for Malteurop to establish contacts with a large number of customers, suppliers and partners.

 

The event was an excellent opportunity to learn about technical advancements and sustainability initiatives in malting and brewing. Dr. Yin Li presented a poster on our innovative work.  

Chris Morrison and team reviewed R&D project activation with academic partners and government agencies within the Malteurop Global Innovation Community (MaGIC) network. Stay tuned for updates !

 

A big shoutout to Elm Creek Brewing Company for the special beer samples with our package design!